Reasons to Choose a White Shipping Box for Your Products

The box and outer packaging you use to send your products to your customers are really important; it will be the first thing they see when they receive the package and will influence their opinion of the item inside. One option many businesses choose is white boxes. In this article, we take a look at some of the reasons why you should choose a white shipping box for your products.

Associated with cleanliness

White is a colour that’s associated with cleanliness and hygiene. This makes white boxes perfect for sending food goods and hygiene products. If customers receive food items or hygiene products in kraft boxes, they might be concerned about their food being contaminated. In addition, white boxes are often wipeable, which makes them ideal for food items such as cakes and cookies.

Premium look and feel

If you want your products to stand out above others on the market, a white box can be one solution. Brown craft boxes are the standard when it comes to packaging; sending items in white boxes looks and feels more premium which is ideal for businesses that want to make an impression on their customers. If you order a premium item, you expect to receive a premium experience, which includes the packaging. 

Printing stands out

White boxes are ideal for printing your logo and other information on the front, back and sides of the box. Your brand colours will stand out really well when they’re printed on top of a solid white background. Pastel colours may get lost when printed on kraft boxes, or you may need to use labels so the customer can see the product information. Labels don’t look as good as printing directly onto white shipping boxes. Even during the shipping process, your brand logo can be seen and recognised by potential customers. White boxes that make your logo more visible can help to improve brand awareness. 

Lots of options

When buying white shipping boxes, you have many different options in terms of size and style. You can buy really small white boxes that are ideal for wedding jewellery or larger boxes suitable for candles or beauty products, right up to huge white boxes that can fit large flat-pack furniture. In addition to the range of sizes, there are also lots of styles. The most simplistic white box for shipping comes flat-packed in a single piece, ready to be assembled when needed. Other options include boxes with a separate lid that are great for gift items and boxes that have an alternative colour printed on the inside for added impact when the box is opened. You won’t be short of choices. There are options suitable for all products, no matter how small or large. 

Provide protection for products

White boxes and boxes of all colours are great for protecting products from damage whilst they’re being sent out in the post. Unlike mailing bags, boxes have rigid sides that don’t bend or break when they’re stacked with other items. When items are packaged well with the right level of protection inside, a box can ensure the most delicate and breakable item gets delivered in perfect condition.

Reusable 

Many customers save shipping boxes for storing products in their loft or when they need to move home. White boxes are even better for reusing as you can write on them, and the lettering can be easily read. This makes them perfect for storage and moving home, labels won't be needed, and an in-depth description can be written to make storage and moving easier. 

Disadvantages

There are many great reasons to choose white shipping boxes over kraft boxes or mailing bags. However, white boxes also have their disadvantages; for example, they’re often more expensive than standard kraft boxes as the process to create them requires more steps. In addition, you need to have a clean place to keep them as they can become dirty very quickly without proper care. Sending a customer a dirty white box will give a bad impression, and they’re unlikely to want to use your business again after this negative experience. Despite these disadvantages, many companies still choose white boxes to package their products.